By Hamza Faisal
Meta has rolled out Muse for Small Business, extending its new AI agent to help small business owners run their operations and find new customers, the company announced on September 29.
The launch follows the rapid rise of Muse, the personal AI agent Meta released earlier this month that can complete tasks such as shopping, travel booking, emailing and payments on a user's behalf. The app has topped free-app charts in the United States and Canada in recent weeks, briefly moving ahead of OpenAI's ChatGPT.
Market intelligence firm Sensor Tower estimates Muse recorded about 2.8 million downloads in its first two weeks.

What the business version does

Muse for Small Business connects with a company's existing software stack.
Owners can link their Instagram professional account analytics, Facebook Pages and Meta ad accounts, alongside business tools including Asana, Box, Canva, Dropbox, Figma, Intuit QuickBooks, Klaviyo, Notion, Shopify, Slack, Stripe and Zoom, among others.
Meta said the integrations let the agent work with a company's brand, storefront, financial records and customer data rather than treating each service as a separate silo. Businesses can also create custom connectors through the platform.
The agent can help owners create ad campaigns, analyze financial performance, sort and answer incoming email, and monitor customer trends. It is available both online and in app stores in the United States and Canada.
Meta said small business owners can simply tell Muse a goal such as “run my business” or “find new customers,” and it builds a plan around the connected services.

Agentic, but approval-gated

Unlike conventional generative AI that only produces text, images or video in response to prompts, Muse is an agentic model, meaning it can work in the background and take action on behalf of users.
Meta has paired that autonomy with a guardrail: the company says Muse will not publish content, send messages or spend money without the user's approval.
New campaigns created through Muse land paused in Ads Manager and require manual activation. That approval-gated approach applies even when using the marketing API tools Meta opened up earlier this year, keeping a human sign-off between the agent's work and anything that costs money.

The two-tier enterprise push

The service is free for most uses, with a usage limit, while Meta offers subscription plans at $20 and $100 per month for users who want higher limits, according to the New York Post.
The small-business launch comes a day after Meta announced a broader enterprise move: the “Meta Enterprise Platform,” a business unit that will sell the company’s full AI stack — including the Muse agent, Meta Business Agent, Muse API and Muse Code — to businesses and developers.
To lead the new unit, Meta hired Chirantan “CJ” Desai, who stepped down as chief executive of MongoDB with immediate effect. Taken together, the two moves mark Meta’s clearest push yet into enterprise AI, positioning it directly against OpenAI and Google as all three race to embed AI agents into business workflows.